We believe venture capitalist Seth Levine of Mobius is right on in his post entitled "What DON'T You Do?" As he points out, most effort is made to define a company's focus, which is essential, but turning the question inside out helps to define the line between okay and not. Isn't this subject the essence of probably 70% of the conversations that go on within an organization, particularly a young organization which is still defining itself? Whether it's sales, product, marketing or management, the same question is always being considered; where do we spend our money and more importantly our time. Seth's approach is a good tool to keep in mind.
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